Chief Executive Officer
Christoffer Ellehuus is CEO of Strategy Execution. He joined Strategy Execution in June 2018 and oversees the strategic direction and global operations of the Arlington, VA-based company.
During his career Christoffer was the Practice and Product Leader of CEB’s HR Practice and Head of CEB’s HR Practice Business in EMEA out of London. He was also Global Head of New Product Development at CEB where he led the development and successful market launch of several new product platforms as well as the integration of several acquired technology businesses in the human capital services space. After the acquisition of CEB by Gartner, he was the Market Leader and Head of Sales of Gartner’s HR membership, assessment and HR analytics businesses.
A native of Denmark, Christoffer currently lives in the Washington, DC area with his wife and three kids.
Raed S. Haddad
Managing Director, Asia-Pacific
Raed S. Haddad is responsible for growing Strategy Execution APAC in the most effective and efficient manner that serves our clients in the region and increases Strategy Execution’s presence in markets we serve as well as expand into new markets. With more than 25 years of project management expertise across a range of industries including healthcare, technology, government, telecommunications, and financial services, he has helped Strategy Execution’s clients leverage project management, business analysis, and business skills for strategic advantages.
Previously, Raed was a Professorial Lecturer at The George Washington University School of Engineering Management and Systems Engineering in Washington, DC, where he taught graduate level courses related to programme/project management and decision making techniques.
Raed holds a Bachelor's degree in Civil and Environmental Engineering and a Master's degree in Structural Engineering, both from the University of Rhode Island. Additionally, he holds an MS in Engineering Administration in Project Management & MIS from The George Washington University. He is also a PhD Candidate at the School of Engineering Management and Systems Engineering at George Washington University.
Chief Revenue Officer
Matthew is responsible for Sales and Client Service in the Americas and EMEA. Prior to this he was Managing Director in EMEA, running our operations in London, Frankfurt, Stockholm, and Dubai. He joined Strategy Execution in January 2017, having successfully led European teams in the online data and analytics sector, including 11 years in the Intellectual Property & Science division of Thomson Reuters and 6 years in the Chemicals business of Reed Elsevier. Matthew holds a degree in Spanish & French from the University of Sheffield.
Chief Product Officer
Treion brings over 14 years of experience as a Digital Strategist, Product Manager, Development Manager, Industry Expert, Speaker, and internationally published author to the Strategy Execution executive team. Treion has also served as Chief Product Officer, Chief eLearning Architect, and Director of Digital Development for TwentyEighty and FranklinCovey. He has contributed to the successful launch and management of several products including ILT, VILT, eLearning, microlearning, apps, reinforcement tools, and subscription platforms.
Treion has a Master’s Degree in Instructional Design from Utah State University. He is the author of several industry books, white papers, and eBooks. Originally from South Africa, Treion has lived in Utah for over 20 years.
Managing Director, Marketing
Rachel Behrle leads Marketing for Strategy Execution. In this role, she is responsible for setting the company’s global marketing strategy and executing against it to meet company goals. Her focus is on building pipeline through various marketing functions including demand generation, events, content marketing, client marketing, and digital marketing.
Rachel has over 15 years of experience in the learning industry. Earlier in her career, she ran multiple marketing functions at Skillsoft, including the content marketing function, the company’s public website in addition to owning marketing programme management.
Since joining Strategy Execution in 2012, Rachel has led a rebrand effort, multiple website redesigns, the launch of global demand generation programmes, and the marketing of multiple new products and services as they were released to the market.
Rachel has a Bachelor’s Degree in Communications from the State University of New York at Albany. She has earned multiple credentials including the PMP® credential from The Project Management Institute, the Stanford Certified Project Management (SCPM) credential from Stanford University’s Center for Professional Development, and a Master’s Certificate in Project Management from The George Washington University.
Rachel resides outside of Annapolis, MD with her husband. She is a passionate Mets fan, and loves spending time with her step-kids and grandson.
Senior Director of Operations
Eryn Kadiam is the Senior Director of Operations at Strategy Execution, where she manages the global teams that are responsible for the implementation of training modalities, from large scale classroom deliveries to individual online subscriptions. Her teams focus on all aspects of training engagements to ensure that products are delivered consistently, accurately, and with a high level of quality.
In her 15+ years with Strategy Execution, Eryn has held many roles in the organisation, both in Operations as well as Customer Engagement, which help her excel at understanding the business and customer needs. Most recently, she helped design and launch a streamlined global process and system to drive efficiency and automation across the business. She has also been instrumental in launching a measurement strategy, which is used to help clients quantify the value of Strategy Execution’s products.
Eryn has a Bachelor’s Degree in Political Science from Longwood University and a Master’s Certificate in Project Management from George Washington University.
Eryn resides in the Washington, DC Metro area with her husband and two children. She enjoys traveling and making memories!